True view brand awareness campaign
Clearly Beautiful
I spearheaded this vibrant brand awareness campaign for a local custom glass installation and repair company, demonstrating my ability to conceptualize and execute multi-faceted marketing strategies. After crafting a compelling pitch, my team and I pitched our ideas directly to the CEO, securing buy-in for our creative approach. The campaign’s eye-catching design was strategically implemented across various platforms, including high-impact billboards, engaging digital banner ads, attention-grabbing truck wraps, and targeted social media content. This comprehensive strategy not only increased brand visibility but also drove engagement and lead generation, showcasing the power of integrated local marketing in today’s digital landscape.
Campaign Development:
• Concept, present, and execute campaign
Creative Execution:
• Designed billboards, truck wraps, and digital banner ads for optimal engagement
My Role:
• Concept ideas for the campaign and pitch to client.
• Guide our creative team through ideation, design, and execution phases
• Ensuring all external partners delivered to our exacting standards
Results:
The campaign’s success in significantly boosting brand awareness for the client and underscores my ability to deliver impactful, results-driven creative solutions in the role of Creative Director.
