Wickenburg Ranch
Photo and video
I spearheaded a comprehensive marketing campaign for Wickenburg Ranch, an expanding golf community north of downtown Wickenburg. The project encompassed both a commercial production and an extensive photoshoot, aimed at showcasing the community’s modern living amidst stunning natural landscapes.
Commercial Production
• Selected a production company with expertise in capturing the essence of luxury communities
• Cast actors who authentically embodied the Wickenburg Ranch lifestyle
• Curated wardrobe selections to complement the community’s aesthetic
• Scouted locations that best represented the property’s unique features
• Directed actors and collaborated with a drone videographer for dynamic aerial shots
Photoshoot Direction
• Orchestrated an extensive photoshoot covering the vast Wickenburg Ranch property
• Implemented creative solutions to work within budget constraints
• Featured actual residents as models, enhancing authenticity and community engagement
• Coordinated complex schedules of resident models and facility availability
• Managed lighting conditions throughout the shoot, balancing natural and artificial light
• Collaborated closely with the photographer to capture the desired ambiance