nascar
campaigns
I spearheaded the creation and pitch of a high-energy visual identity for Phoenix ISM NASCAR races, developing a comprehensive advertising campaign that spanned multiple channels. This project involved creative conceptualization, executive presentations, cross-functional collaboration, and strategic implementation, resulting in increased ticket sales and an enhanced fan experience.
Campaign Development:
• Created and pitched the overall look and feel for Phoenix ISM NASCAR races
• Developed a high-energy visual identity capturing the thrill of race weekend
• Presented creative concept to top-level executives, securing buy-in
Creative Execution:
• Designed and implemented aesthetic across comprehensive range of collateral
• Produced digital ads, commercials, billboards, and video content
• Created a “toolkit” for vendors to follow to ensure consistent messaging and branding across diverse media platforms
My Role:
• Led creative conceptualization and pitch process
• Collaborated closely with cross-functional team
• Aligned creative vision with strategic goals
• Presented to and secured approval from top-level executives
Results:
• Generated significant buzz around the event
• Contributed to increased ticket sales
• Enhanced overall fan experience
vendor "toolkit" for each race:
